MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
MMINNI
2021

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MMINNI

Liquor packaging

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means the unknown or infinite possibilities, and the designers wanted to create a packaging concept that represents young people's fearless spirit of exploration. They took the slogan "towards the unknown, to shine brightly" as their leitmotif and created a design that avoids the traditional trappings of brandy packaging, instead creating a solution with unique brand recognition. Color especially plays a bold role to attract the youth target market. The look of laboratory bottles and experimentation also promotes the youth values of curiosity and discovery.

Client / Manufacturer

Yantai Changyu Pioneer Wine Company Ltd.

Yantai, CN
Design
Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User

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