MMINNI / Alcoholic Beverage Packaging

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people. The design seems to successfully catches the attention of the consumer. The concept of the product is to offer a basic wine mix to allow young people to mix their flavors