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MMINNI / Alcoholic Beverage Packaging

MMINNI
MMINNI

Discipline: Packaging

Qualified
for the Final Jury

MMINNI
MMINNI
MMINNI
MMINNI

Discipline: Packaging

Qualified
for the Final Jury

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people. The design seems to successfully catches the attention of the consumer. The concept of the product is to offer a basic wine mix to allow young people to mix their flavors

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yantai Changyu Pioneer Wine Company

Yantai Changyu Pioneer Wine Company
Ltd.
Yantai, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

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