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Samsung’s cell phone “Galaxy” located its brand in Harajuku, Japan. Although the cell phone is pervasive in Japan, daily technological improvements create the challenge of teaching customers all the ways the device can be used. Information is vast and cell phones can connect to it instantly. The internet of the world is like “outer space”. In this project, new developed technology is brought to real life through PLAY. Technology created now = experiencing the future. Harajuku is a subculture of Tokyo where new things begin and where you can experience outer space.
Samsung Electronics Japan Co., Ltd.
Kubota Architects & Associates Inc.