Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Y Brand is a communication service brand tailored toward young customers in their 20s, launched by Korea’s leading telecommunication company, Korea Telecom (KT). The brand identity’s expansive system visualizes the customized benefits for various lifestyles, and delivers a dynamic and youthful image. The geometric logo is inspired by a spotlight, which represents members of Gen Z as the leading characters on their own personal stages. The logotype also demonstrates a refined and progressive design. The graphic elements based upon the logo provide limitless options for brand experience, including key visuals, typefaces, and ultimately the visual identity.