Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

KT Y / Logo and brand design

KT Y
KT Y

Discipline: Communication

Qualified
for the Final Jury

KT Y
KT Y
KT Y
KT Y
KT Y

Discipline: Communication

Qualified
for the Final Jury

Y Brand is a communication service brand tailored toward young customers in their 20s, launched by Korea’s leading telecommunication company, Korea Telecom (KT). The brand identity’s expansive system visualizes the customized benefits for various lifestyles, and delivers a dynamic and youthful image.
The geometric logo is inspired by a spotlight, which represents Gen Z as the leading characters on their own personal stages. The logotype also demonstrates a refined and progressive design. The graphic elements based upon the logo provide limitless options for brand experience, including key visuals, typefaces, and ultimately the VI.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User, Specific sub-group: Young customers in their 20s, Gen Z

Client / Manufacturer

Korea Telecom

KT(Korea Telecom)
Seoul, South Korea

Go to profile
Design

Ordinary People

Ordinary People
Seoul, South Korea