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Diamant 136 / Urban bicycle

Diamant 136
Diamant 136

Discipline: Product

Qualified
for the Final Jury

Diamant 136
Diamant 136
Diamant 136
Diamant 136
Diamant 136

Discipline: Product

Qualified
for the Final Jury

The Diamant 136 is an urban-oriented bicycle that debuts 1x shifting on conventional bikes priced below 1,000 EUR. 1x shifting is more intuitive, low on maintenance, and low on weight. Established on mountain bikes and gravel bikes, we see high potential also in the urban market and in trekking® bikes. Furthermore, the 136 is a fashion statement. Born in the design of the 1990s, the bike pays tribute to a positive decade and its iconic products. It’s meant to inspire people to regain an optimistic outlook on the future, and to instill confidence that moving forward lies in our hands – and our legs.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Trek Fahrrad GmbH

Bikeurope B.V./Trek Deutschland
c/o Trek Fahrrad GmbH
Dübendorf, Switzerland

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Design

Trek Fahrrad GmbH

Bikeurope BV / Trek Benelux
Harderwijk, Netherlands

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