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A Can Has No Name (MTN DEW) / Beverage Packaging Design

A Can Has No Name (MTN DEW)

Discipline: Packaging

Qualified
for the Final Jury

A Can Has No Name (MTN DEW)
A Can Has No Name (MTN DEW)
A Can Has No Name (MTN DEW)
A Can Has No Name (MTN DEW)

Discipline: Packaging

Qualified
for the Final Jury

There is a strong cross-section of dedicated fans who love both Mtn Dew® and Game of Thrones. Before any official Mtn Dew/Game of Thrones partnership, fans were already drawing parallels between the two. In anticipation of the final season of Game of Thrones, HBO challenged both fans and brands with the question “What Would You Do for the Throne?” Mtn Dew and the Design team were willing to sacrifice everything: our brand, our name, and our iconic visual identity.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

PepsiCo Design & Innovation

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