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The HiLo Life brand fills a specific snacking void in the carb-counting community, giving consumers options that bring joy, ease, and flavor. With the launch of Hilo Life in fall 2019, its impactful packaging design allowed it to rise to the top of a crowded category. Its single-serve packaging provides an easy solution for on-the-go snacking. The friendly and inviting lowercase script, bright colors and quirky illustrations act as a visual reminder for consumers to enjoy the simple pleasure of the snacking experience and not take things so seriously.
New york, United States
PepsiCo Design & Innovation
New York, NY, United States