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HiLo Life / Snack food packaging

HiLo Life
HiLo Life

Discipline: Packaging

Qualified
for the Final Jury

HiLo Life
HiLo Life

Discipline: Packaging

Qualified
for the Final Jury

The HiLo Life brand fills a specific snacking void in the carb-counting community, giving consumers options that bring joy, ease, and flavor. With the launch of Hilo Life in fall 2019, its impactful packaging design allowed it to rise to the top of a crowded category. Its single-serve packaging provides an easy solution for on-the-go snacking. The friendly and inviting lowercase script, bright colors and quirky illustrations act as a visual reminder for consumers to enjoy the simple pleasure of the snacking experience and not take things so seriously.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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