Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Shangri-la Plateau Ecological wine / Wine bottle

Shangri-la Plateau Ecological wine
Shangri-la Plateau Ecological wine

Discipline: Packaging

Shangri-la Plateau Ecological wine
Shangri-la Plateau Ecological wine
Shangri-la Plateau Ecological wine
Shangri-la Plateau Ecological wine
Shangri-la Plateau Ecological wine

Discipline: Packaging

In Tibetan culture, Shangri-La means "the sun and the moon in the heart," an image of perfection and a place and state of mind sought by so many. This wine is cultivated near a pristine Tibetan plateau famous for its high-quality wines. French missionaries discovered the place in 1848 and built a church there, teaching the local Tibetan people wine-making techniques. The packaging combines classic European elements with Tibetan cultural references about the sky, earth, and nature as the source of creativity. The idea is to promote this regional heritage through the bottle's design and also encourage people to think about the importance of protecting the environment.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shangri-La Winery Co.,Ltd.

Shangri-La Winery Co.,Ltd.
ChangSha, China

Design

Wuhan Pufine Advertising Co., Ltd.

Wuhan Pufine Advertising Co., Ltd.
Wuhan, China

Designer: Wang Yang Creative Director: Xia Ling Technology Director: Zhou Xiaoli

Go to profile