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Milk packaging & starry sky Projection / Milk packaging

Milk packaging & starry sky Projection
Milk packaging & starry sky Projection

Discipline: Packaging

Qualified
for the Final Jury

Milk packaging & starry sky Projection
Milk packaging & starry sky Projection
Milk packaging & starry sky Projection
Milk packaging & starry sky Projection
Milk packaging & starry sky Projection

Discipline: Packaging

Qualified
for the Final Jury

"Milky Way" is translated from Greek "γαλαξίας".Literally, it means "milk". In Greek mythology, the Milky Way was formed by herds of cattle whose milk whitened the dark blue sky.The Packaging innovation is to integrate astrology elements into milk beverage packaging design. When the bottle is filled with milk, the white liquid sets off the stars and horoscopes. After drinking the milk, cleaning the bottle and using the flashlight to shoot into the bottle from the bottle mouth in the dark night, it can project the stars and constellation ICONS, making the bottle become the "starry sky projection lamp".

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nanjing Weigang Dairy Co., Ltd.

Nanjing Weigang Dairy Co., Ltd.
Nanjing, China

Design

Nanjing Weigang Dairy Co., Ltd.

Nanjing Weigang Dairy Co., Ltd.
Nanjing, China

Jianfeng Yu