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Brisk Blackberry Smash / Beverage Packaging Design

Brisk Blackberry Smash
Brisk Blackberry Smash

Discipline: Packaging

Qualified
for the Final Jury

Brisk Blackberry Smash
Brisk Blackberry Smash

Discipline: Packaging

Qualified
for the Final Jury

Brisk, a flavor powerhouse that stands for bold creativity, developed Blackberry Smash, a new flavor innovation exclusive to 7-Eleven. This is notably the first blackberry-flavored iced tea offered by a national value brand.

  • DATE OF LAUNCH 2020
  • DEVELOPMENT TIME Other duration
  • TARGET REGIONS Specific country/region: Latin America
  • TARGET GROUPS Consumer / User, Trade / Industry
Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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