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Pepsi joined hands with China’s People’s Daily New Media to introduce and celebrate a new generation of heroes— the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of the COVID-19 pandemic. The cans feature newspaper-style typesetting alongside the dominant tones of the classic Pepsi red and blue color palette, each one featuring quotes in Chinese from real People’s Daily reporting, including “White-Clad Warriors Brave the Front,” “Heedless of Danger, Fearless of Sacrifice, Charging to the Front,” “None Are Born Brave, Yet We Choose Not to Fear,” as well as comments from actual readers.
New York, United States
PepsiCo Design & Innovation
New York, NY, United States