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Pepsi x China's People's Daily New Media (GCR) / Beverage Packaging Design

Pepsi x China's People's Daily New Media (GCR)
Pepsi x China's People's Daily New Media (GCR)

Discipline: Packaging

Qualified
for the Final Jury

Pepsi x China's People's Daily New Media (GCR)
Pepsi x China's People's Daily New Media (GCR)
Pepsi x China's People's Daily New Media (GCR)
Pepsi x China's People's Daily New Media (GCR)
Pepsi x China's People's Daily New Media (GCR)

Discipline: Packaging

Qualified
for the Final Jury

Pepsi joined hands with China’s People’s Daily New Media to introduce and celebrate a new generation of heroes— the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of the COVID-19 pandemic.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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