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KRELL Automotive / Brand Film

KRELL Automotive
KRELL Automotive

Discipline: Communication

Qualified
for the Final Jury

KRELL Automotive
KRELL Automotive

Discipline: Communication

Qualified
for the Final Jury

The name for the Krell company was inspired by the film “Forbidden Planet”. For the launch of the new brand Krell Automotive, this original link was revived and translated into expressive imagery: the image film uses space and its planets as a futuristic backdrop against which to communicate the performance of the products of the power amplifier brand. In high-action animations referring to characteristic features of the car audio system, the endlessness of the universe is connected visually to the boundless power of sound.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KRELL Automotive

KRELL Automotive
Seoul, South Korea

Design

FRUM

FRUM
SEOUL, South Korea

Myungjin Kim, Yehoon Kwon, Soyoung Han, Hyunwoo Jung, Youjung Yi

Design

GIANTSTEP

GIANTSTEP
Seoul, South Korea

Soyoung Kim, Ihsu Yoon, Suna Im, Gryun Kim