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LIFEWTR Series 9: Art of Recycling / Beverage Packaging Design

LIFEWTR Series 9: Art of Recycling

Discipline: Packaging

Qualified
for the Final Jury

LIFEWTR Series 9: Art of Recycling
LIFEWTR Series 9: Art of Recycling
LIFEWTR Series 9: Art of Recycling

Discipline: Packaging

Qualified
for the Final Jury

First launched in the U.S. in January 2017, LIFEWTR has since released nine series, each raising awareness around a cultural anchor that is relevant to society and unveiling the work of three artists working in that space. In a landmark move, LIFEWTR becomes the first U.S. premium water to be 100% recyclable and use bottles made with 100% rPET by the end of 2020, leading the way in advancing a future circular economy for plastic.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

Go to profile