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First launched in the U.S. in January 2017, LIFEWTR has since released nine series, each raising awareness around a cultural anchor that is relevant to society and unveiling the work of three artists working in that space. In a landmark move, LIFEWTR becomes the first U.S. premium water to be 100% recyclable and use bottles made with 100% rPET by the end of 2020, leading the way in advancing a future circular economy for plastic.