LIFEWTR Series 8: Unconventional Canvas
Water bottle
PepsiCoLIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it’s carried through in all brand communication, from the telling of featured artists’ authentic stories to content to how it appears in store and at live events.
Date of Launch
2019
Development Time
Other duration
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry