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LIFEWTR Series 7: Art through Technology / Beverage Packaging Design

LIFEWTR Series 7: Art through Technology
LIFEWTR Series 7: Art through Technology

Discipline: Packaging

Qualified
for the Final Jury

LIFEWTR Series 7: Art through Technology
LIFEWTR Series 7: Art through Technology
LIFEWTR Series 7: Art through Technology

Discipline: Packaging

Qualified
for the Final Jury

With its seventh series, LIFEWTR sparks inspiration through the exploration of creators working in art and tech. As tech broadens the boundaries of possibilities within art and design, 92% of art organizations agree that tech has made art a more participatory experience, which ultimately helps to diversify audiences. LIFEWTR shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson, who are each expanding upon art by harnessing next-generation tools such as coding, data visualization, 3D printing and enhanced reality.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

Go to profile