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The Age Bag / Handbag Design

The Age Bag
The Age Bag

Discipline: Product

Qualified
for the Final Jury

The Age Bag
The Age Bag
The Age Bag
The Age Bag
The Age Bag

Discipline: Product

Qualified
for the Final Jury

The accessories sector has not provided good enough designs — right now, consumers need to choose between price, style, and sustainability, and they deserve better.

We spent more than a year designing the handbag that we couldn’t find on the market. At every step of the production process, we innovated a new playbook, from sourcing 100 percent traceable, natural materials and minimizing the use of plastic fillers to engineering an entirely new structured shape (patent-pending) that is made to stand the test of time, wear, and weather.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Atelier 37

Atelier 37
New York, United States

Design

Atelier 37

Atelier 37
New York, United States