Jun Liqueur-Army / liqueur Package Design

Army wine - Army. The creative design starts from the consumption scene. The festival and the ordinary reception are the main scene of consuming liquor. If the elements such as weapons in the army are applied to the product design, only a small number of consumer groups can be satisfied. We will lose the the main consumer groups during the New Year and the festivals. In order to broaden the consumer population, we abandon modern weapons and other elements. We use the ancient famous war horse-red Chitu horse to express the army, not only reflecting the army, but also broaden the consumer population.