Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Jun Liqueur-Army / liqueur Package Design

Jun Liqueur-Army
Jun Liqueur-Army

Discipline: Packaging

Qualified
for the Final Jury

Jun Liqueur-Army
Jun Liqueur-Army
Jun Liqueur-Army
Jun Liqueur-Army

Discipline: Packaging

Qualified
for the Final Jury

Army wine - Army. The creative design starts from the consumption scene. The festival and the ordinary reception are the main scene of consuming liquor. If the elements such as weapons in the army are applied to the product design, only a small number of consumer groups can be satisfied. We will lose the the main consumer groups during the New Year and the festivals. In order to broaden the consumer population, we abandon modern weapons and other elements. We use the ancient famous war horse-red Chitu horse to express the army, not only reflecting the army, but also broaden the consumer population.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Qansfough PKG CO., Ltd.

Shenzhen Qansfough Package
Design Co., Ltd.
Shenzhen, China

Go to profile
Design

Shenzhen Qansfough PKG CO., Ltd.

Shenzhen Qansfough Package
Design Co., Ltd.
Shenzhen, China

lijun chenfengfu

Go to profile