Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
The PepsiCo Design team, along with PepsiCo Global Beverage Packaging R&D, created the limited-edition Pepsi Patriots Championship Laces Can to celebrate the kick-off of the NFL’s 100th season and honor the Super Bowl LIII champions, the New England Patriots. Inspired by the form and feel of a football, the textured Pepsi-meets-Patriots blue can is formed on one side to mimic the laces on a football in order to evoke excitement and enhance the consumer’s sensory experience. On the other side, the can features red and white accents and is proudly emblazoned with a 6x Champions Graphic and the Patriots logo. Made available to select Patriots fans at the 2019-2020 NFL Kickoff Event, each can was enthroned in a specially-designed custom carton.
