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KRELL Automotive / Responsive Website, Brand Communication Design

KRELL Automotive
KRELL Automotive

Discipline: Communication

Qualified
for the Final Jury

KRELL Automotive
KRELL Automotive
KRELL Automotive
KRELL Automotive
KRELL Automotive

Discipline: Communication

Qualified
for the Final Jury

Expansion of story-driven communication channels for vehicle audio brands

What we wanted to implement in the KRELL automotive brand launch project was the expansion of the touch point of perfect sound and the realization of the possibility that the vehicle could become a more three-dimensional and perfect space. So, we have built various channels to provide a three-dimensional brand experience that goes beyond sound. we created a responsive website and expanded the touch points with customers through social media and offline advertising. It enables us to deal with contents management and continuous communication with potential customers.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KRELL Automotive

KRELL Automotive
Seoul, South Korea

Design

FRUM

FRUM
SEOUL, South Korea

Myungjin KIM, Yehoon Kwon, Soyoung Han, Hyunwoo Jung, Youjung Yi, Jinyoung Kim, Minkeun Kim