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Expansion of story-driven communication channels for vehicle audio brands
What we wanted to implement in the KRELL automotive brand launch project was the expansion of the touch point of perfect sound and the realization of the possibility that the vehicle could become a more three-dimensional and perfect space. So, we have built various channels to provide a three-dimensional brand experience that goes beyond sound. we created a responsive website and expanded the touch points with customers through social media and offline advertising. It enables us to deal with contents management and continuous communication with potential customers.
Seoul, South Korea
SEOUL, South Korea
Myungjin KIM, Yehoon Kwon, Soyoung Han, Hyunwoo Jung, Youjung Yi, Jinyoung Kim, Minkeun Kim