Sulwhasoo Firstcare Activating Serum-Limited Edit. / Skincare packaging

SAKI is a Korean artist known for her digital painting and collage works in gentle colors with a positive vibe. Her uniquely emotional and refreshing hues, patterns, and delightful calligraphy are the key design elements in the First Care Activating Serum packaging. This project hopes to offer consumers a pleasant experience, stepping away from the classic packaging that the product had previously used. The new design includes a paper tube with Korean dancheong architectural decoration. The brand logo has also been modified to fit the more playful message of the overall design.