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Sulwhasoo Firstcare Activating Serum-Limited Edit. / Skincare packaging

Sulwhasoo Firstcare Activating Serum-Limited Edit.
Sulwhasoo Firstcare Activating Serum-Limited Edit.

Discipline: Packaging

Sulwhasoo Firstcare Activating Serum-Limited Edit.
Sulwhasoo Firstcare Activating Serum-Limited Edit.
Sulwhasoo Firstcare Activating Serum-Limited Edit.
Sulwhasoo Firstcare Activating Serum-Limited Edit.
Sulwhasoo Firstcare Activating Serum-Limited Edit.

Discipline: Packaging

SAKI is a Korean artist known for her digital painting and collage works in gentle colors with a positive vibe. Her uniquely emotional and refreshing hues, patterns, and delightful calligraphy are the key design elements in the First Care Activating Serum packaging. This project hopes to offer consumers a pleasant experience, stepping away from the classic packaging that the product had previously used. The new design includes a paper tube with Korean dancheong architectural decoration. The brand logo has also been modified to fit the more playful message of the overall design.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Jimin Lee, Woonkyung Seo, Eunjin Kwon (SAKI)

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