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Salon de Display is an all- new UX concept. The user’s taste is projected onto the display when in sleep mode. The system takes advantage of digital interaction between devices in the user’s home and mobile phone: the user’s act of “collecting” belongings does not stop at physically owning things but reflects their values. Displays are usually the focal point of a space, and they continuously command the user’s interaction. The user can create digital content of the physical product using their mobile device and add it as digital content.