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Jinbuhuan Houdao Liqueur / Liquor packaging

Jinbuhuan Houdao Liqueur
Jinbuhuan Houdao Liqueur

Discipline: Packaging

Jinbuhuan Houdao Liqueur
Jinbuhuan Houdao Liqueur
Jinbuhuan Houdao Liqueur
Jinbuhuan Houdao Liqueur
Jinbuhuan Houdao Liqueur

Discipline: Packaging

The design takes the product sub-name Houdao as its starting point. "Houdao" associates with goodness and purity, like water itself. Water is also an important ingredient in the making of alcoholic beverages, which this bottle showcases through a color coating technology. The bottle color runs a gradient from deep red to a more transparent shade, becoming completely clear at the bottom to reveal the clear spirit and a replica of a water well. The packaging expresses the goodness and purity of the product, like the purest waters from ancient wells.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Anhui Jin Bu Huan Liquor Group

Anhui Jin Bu Huan Liquor Group
Bozhou City, China

Design

Shenzhen Qansfough Package Design Co., Ltd.

Shenzhen Qansfough Package
Design Co., Ltd.
Shenzhen, China

Lijun Gaobo

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