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The Anker charging cable is as durable and strong as a tow rope because of its built-in bulletproof fiber casing. Fittingly, this package is designed to let users feel like they are pulling a car with this cable while unpacking it. The humorous approach creates rapport with users and enhances the brand experience. We applied a simple black-only printing and embossing technology on this packaging to deliver the brand message in a minimalist language.