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Channel Hyundai / Media commerce platform

Channel Hyundai
Channel Hyundai

Discipline: Communication

Channel Hyundai
Channel Hyundai
Channel Hyundai
Channel Hyundai

Discipline: Communication

Social restrictions associated with COVID-19 illustrate why the distribution market needs a paradigm shift, from face-to-face venues to virtual platforms. In response, Hyundai Motor Company has built a video-centric platform, creating an environment that is based on television and can be accessed from various devices. On Channel Hyundai, customers can watch live event streams and cultural, art, and sports videos provided by Hyundai Motor Company. Also, they can explore the new car model at home using a new virtual approach which is more realistic and professional.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Company

Hyundai Motor Company
Seoul, South Korea

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Design

FRUM

FRUM
Seoul, South Korea

Myungjin Kim, Yehoon Kwon, Jihoon Jung, Jooho Kim, Yeongmuk Gwon, Hyunwoo Jung, Youngjin Choi, Hyunjoo Ahn, Soomi Kim, Bona Yoon, Junhee Lee

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Design

Clius

Clius
Seoul, South Korea

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