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iF SOCIAL IMPACT PRIZE

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Channel Hyundai / Responsive website, TV application

Channel Hyundai
Channel Hyundai

Discipline: Communication

Qualified
for the Final Jury

Channel Hyundai
Channel Hyundai
Channel Hyundai
Channel Hyundai

Discipline: Communication

Qualified
for the Final Jury

Channel Hyundai, Hyundai Motor's video-based media commerce platform

Due to social phenomena such as COVID-19, the distribution market needs non face-to-face platform which is a new paradigm shift
Hyundai Motor Company has built a video-oriented platform to respond to this. It has created an environment that is based on TV and can be accessed from various devices.

Through the channel Hyundai, customers can watch live event streaming and cultural/art/sports videos provided by Hyundai Motor Company. Also, they can experience the new car at home via new approach which is more real and professional.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

FRUM

FRUM
SEOUL, South Korea

Myungjin Kim, Yehoon Kwon, Jihoon Jung, Jooho Kim,Yeongmuk Gwon, Hyunwoo Jung, Youngjin Choi, Hyunjoo Ahn, Soomi Kim, Bona Yoon, Junhee Lee

Design

Clius

Clius
Seoul, South Korea