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BMW i Interaction EASE / Concept car

BMW i Interaction EASE
BMW i Interaction EASE

Discipline: Professional Concept

BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE
BMW i Interaction EASE

Discipline: Professional Concept

An urban mobility experience sculpture, envisioning the future once autonomous driving has become commonplace. The BMW Assistant recognizes users and guides through space using dynamic lighting. The warm, welcoming seats with 3D-knit-surfaces awaken on contact with embedded smart materials ready to assist, giving passengers the freedom to move and interact naturally interact. Freedom in designing space enables new interactions – for instant accessibility, and maximum enjoyment. Depending on passenger desire, the space adapts using gaze, gesture, and touch for the closest, most natural interaction to transform the entire interior.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Specific sub-group: Mobility

Client / Manufacturer

BMW Group

BMW Group
Munich, Germany

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Design

Designworks, a BMW Group Company

Designworks
Newbury Park, United States

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