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The new Oral-B iO™ has been designed and engineered entirely from scratch. Oral-B iO™ is a revolution in Oral Care - combining modern design, superior performance and a delightful user experience. The numerous innovations that are seamlessly integrated in the elegant iO™ handle, offer a product experience that is simple, purposeful and enjoyable. iO forms a personal connection between toothbrush and user which charmingly leads to better Oral Health results.