Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Credicard / corporate and product branding

Credicard
Credicard

Discipline: Communication

Qualified
for the Final Jury

Credicard
Credicard
Credicard
Credicard
Credicard

Discipline: Communication

Qualified
for the Final Jury

In 2019, Credicard repositioned itself in the payments solutions market. This led to a total review, including brand strategy, new logo versions, color palette review and a fresh tone of voice. The palette, vivid and RGB, brings Credicard closer to its digital competitors, while maintaining the blue, a traditional brand asset with a 40-year-old-brand solidity. The graphic system is made of elements inspired at the credit card and its usability: the side color strip represents the machine opening and the shapes with round corners refers to credit cards shape. Based on surveys, we measured symbols’ strength and suggested its stand-alone usage.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Brasil

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

Go to profile
Design

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

Clayton Caetano, Julia Haiad, Julia Resende, Emilio Dossi, Tom Oliveira, Lucas Mayer, George Harlland

Go to profile