Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
In 2019, Credicard repositioned itself in the payments solutions market. This led to a total review, including brand strategy, new logo versions, color palette review and a fresh tone of voice. The palette, vivid and RGB, brings Credicard closer to its digital competitors, while maintaining the blue, a traditional brand asset with a 40-year-old-brand solidity. The graphic system is made of elements inspired at the credit card and its usability: the side color strip represents the machine opening and the shapes with round corners refers to credit cards shape. Based on surveys, we measured symbols’ strength and suggested its stand-alone usage.