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iupp Itaú / corporate branding

iupp Itaú
iupp Itaú

Discipline: Communication

Qualified
for the Final Jury

iupp Itaú
iupp Itaú
iupp Itaú
iupp Itaú
iupp Itaú

Discipline: Communication

Qualified
for the Final Jury

iupp is a loyalty program from Itaú bank, the largest private bank in Latin America. Its brand is a co-creation between marketing, design and product teams. The brand strategy is based on the pillars of trust, access and happiness. They guide all brand expressions and also influence product decisions. That’s why we love it :) The assets were designed for digital performance, different formats, and social media. The simple and systematic graphic identity speeds up layout production and guarantee brand consistency. Today, iupp speaks to 5.4 million Itaú’s customer base and will expand the range when it meets the general public, in 2021.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Brasil

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

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Design

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

Go to profile