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Midi - Self-lubricating razor for women / Women's shaver

Midi - Self-lubricating razor for women
Midi - Self-lubricating razor for women

Discipline: Professional Concept

Qualified
for the Final Jury

Midi - Self-lubricating razor for women
Midi - Self-lubricating razor for women
Midi - Self-lubricating razor for women
Midi - Self-lubricating razor for women
Midi - Self-lubricating razor for women

Discipline: Professional Concept

Qualified
for the Final Jury

Moisturising razors oversell their ability to prevent skin damage, offering minimal protection that quickly wears out. Midi provides a constant flow of lubricating oil that protects skin during shaving.

Midi achieves this using microfluidic channels that precisely dispense oil ahead of the blades. This lubricates the razor, allowing it to glide across even sensitive skin without damage. Remaining oil is absorbed by the skin to provide long-lasting moisturisation.

Midi revolutionises the shaving experience; without needing to pre-apply shaving foam, anyone can shave discretely with ease, even on-the-go, without fear of razor burn.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Cambridge Consultants

Cambridge Consultants
Cambridge, United Kingdom

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Design

Cambridge Consultants

Cambridge Consultants
Cambridge, United Kingdom

Sam Stean, Harry Moorman, Christopher Barnes, Matthew Yeoman, Jack Smart, Chris Rosser, Matthew White, Rosie Parrish, James Westley, Simon Smith

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