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mcbath - Leading The Way / New website and digital strategy

mcbath - Leading The Way
mcbath - Leading The Way

Discipline: Communication

Qualified
for the Final Jury

mcbath - Leading The Way
mcbath - Leading The Way
mcbath - Leading The Way

Discipline: Communication

Qualified
for the Final Jury

#LeadingTheWay is the concept developed for the digital identity of mcbath. The brand has set out to lead the bathroom segment by pursuing a user-centric philosophy. Product development is based on active listening of the environment and the search for the satisfaction of a market that demands durable solutions that protect the environment.
It deserves the IF Award because that humanizes a leading brand in technology, and that is reflected in the experience of the new website, social media and visual proposals. A communication that integrates products, content and brand, more meaningful and relevant for market players and their value chain.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

McBath

McBath
MOLDCOM COMPOSITES SL
RIBARROJA DEL TURIA, Spain

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Design

McBath

McBath
MOLDCOM COMPOSITES SL
RIBARROJA DEL TURIA, Spain

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