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Rado True Square YOY / watch

Rado True Square YOY

Discipline: Product

Qualified
for the Final Jury

Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY

Discipline: Product

Qualified
for the Final Jury

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

RADO Uhren AG

Rado Watch Co. Ltd.
Lengnau, Switzerland

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Design

RADO Uhren AG

Rado Watch Co. Ltd.
Lengnau, Switzerland

Go to profile