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Consumer buying decisions for health and wellness consumables all rely on diverse sources of information. But when choosing fruits and vegetables, we still make decisions like our paleo ancestors. We squeeze, sniff, and inspect produce to evaluate quality, and then erroneously infer nutritional value and taste. Despite billions in food supply innovation and trillions in transactions each year, basic questions about food quality go unanswered. TeakOrigin provides objective data to help us discover the nutritional contents of the food we eat, compare value across grocers, and make informed decisions on how we grow, value, buy, and sell produce.
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