Packaging Design of the Family Names Collection / Milk packaging

The Chinese Spring Festival has a history of more than 4,000 years, a holiday where people return home to reunite with their families. This special edition packaging design created for the festival is based on the notion of a "Hundreds of Family Surnames", a unique cultural symbol in Chinese culture. One hundred different versions of the packaging feature a different family surname, positioning the product into a unique gift for this annual holiday and a way to express one's devotion to their families.