Packaging Design of the Family Names Collection / Dairy Packaging Design -Festival limited edition

The Chinese Spring Festival has a history of more than 4,000 years, and the custom of Chinese returning home and reuniting with their families continues to this day. The customized packaging of "Family name collection" is made to connect families of different surnames who are expressing their blessings for the New Year in their own ways. Yili chose "Hundreds of Family Surnames", a unique cultural symbol in Chinese culture, as the core idea for its packaging, which was designed to awaken people's awareness for inheriting the tradition of and commemorating traditional culture during the Spring Festival.