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Packaging Design of the Family Names Collection / Milk packaging

Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection

Discipline: Packaging

Qualified
for the Final Jury

Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection

Discipline: Packaging

Qualified
for the Final Jury

The Chinese Spring Festival has a history of more than 4,000 years, a holiday where people return home to reunite with their families. This special edition packaging design created for the festival is based on the notion of a "Hundreds of Family Surnames", a unique cultural symbol in Chinese culture. One hundred different versions of the packaging feature a different family surname, positioning the product into a unique gift for this annual holiday and a way to express one's devotion to their families.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yili Group

Yili Group
Huhhot, China

Design

Ogilvy

Ogilvy Beijing
Beijing, China

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