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Packaging Design of the Family Names Collection / Dairy Packaging Design -Festival limited edition

Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection

Discipline: Packaging

Qualified
for the Final Jury

Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection
Packaging Design of the Family Names Collection

Discipline: Packaging

Qualified
for the Final Jury

The Chinese Spring Festival has a history of more than 4,000 years, and the custom of Chinese returning home and reuniting with their families continues to this day. The customized packaging of "Family name collection" is made to connect families of different surnames who are expressing their blessings for the New Year in their own ways. Yili chose "Hundreds of Family Surnames", a unique cultural symbol in Chinese culture, as the core idea for its packaging, which was designed to awaken people's awareness for inheriting the tradition of and commemorating traditional culture during the Spring Festival.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yili Group

Yili Group
Huhhot, China

Design

Ogilvy

Ogilvy Beijing
Beijing, China

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