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The 2019 Haiyan County Cultural Creative Design Competition was aimed at encouraging college students to collect and develop innovative product concepts that reflect the characteristics of Haiyan County. The visual identity conveys a young and colourful image and showcases iconic symbols of Haiyan County, such as buildings and cultural relics, drawn in a uniform, abstract style. The resulting key visuals were combined into high-contrast collages to make a strong visual impact on the target group and were featured on items including outdoor posters, badges, invitations and tickets.
Haiyan County People's Government
Zhejiang Gongshang University
Ying Gao (Graphic Design), Kan Zhao (Graphic Design), Ping Yang (Graphic Design)