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2019 Haiyan County Creative Design Competition / Key visuals

2019 Haiyan County Creative Design Competition
2019 Haiyan County Creative Design Competition

Discipline: Communication

Qualified
for the Final Jury

2019 Haiyan County Creative Design Competition
2019 Haiyan County Creative Design Competition
2019 Haiyan County Creative Design Competition
2019 Haiyan County Creative Design Competition
2019 Haiyan County Creative Design Competition

Discipline: Communication

Qualified
for the Final Jury

The 2019 Haiyan County Cultural Creative Design Competition was aimed at encouraging college students to collect and develop innovative product concepts that reflect the characteristics of Haiyan County. The visual identity conveys a young and colourful image and showcases iconic symbols of Haiyan County, such as buildings and cultural relics, drawn in a uniform, abstract style. The resulting key visuals were combined into high-contrast collages to make a strong visual impact on the target group and were featured on items including outdoor posters, badges, invitations and tickets.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Public Sector Government

Client / Manufacturer

Haiyan County People's Government

Haiyan County People's Government
Haiyan, China

Design

Zhejiang Gongshang University

Zhejiang Gongshang University
HangZhou, China

Ying Gao (Graphic Design), Kan Zhao (Graphic Design), Ping Yang (Graphic Design)

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