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Orchid Fengya-Gentleman has a degree / Liquor packaging

Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree

Discipline: Packaging

Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree

Discipline: Packaging

The packaging for this Chinese liquor brand takes the gentleman as its leitmotif. The gentleman is considered here as a symbol of the personality of the Chinese nation, a character who is a good, moral citizen, and has a positive influence in situations where liquor is consumed. This packaging design breaks with the typical bottle+box+carrying tote for this type of product, offering instead a unique bag-bottle combination solution. Eliminating the use of packaging boxes reduces both production costs and the negative impact of waste materials on the environment.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xinghua Group Co., Ltd.

Xinghua Group Co., Ltd.
Fenyang City, China

Design

Zhizheng creative packaging (shenzhen) co. Ltd.

Zhizheng creative packaging
(Shenzhen) Co., Ltd.
Shenzhen, China

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