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Jägermeister redefined its brand personality for the 1st time in history. Jägermeister Tap Machines are icons of nightlife. They bring together people in bars, clubs & restaurants and are the brand’s most important marketing tool apart from the product itself.
The challenge was to conceive a recognizable experience DNA for a lineup of products conveying the brand’s mysterious, premium character and that it has to be enjoyed at ice-cold -18°C.
The Mysterious Core design dramatically stages the spirit and ritualizes the tapping experience. Its iconic aura attracts attention in dark places, brings joy to people and connects them authentically.
Dr. Clemens Lango Lukas Barrenstein
Michael Cyrson Max Schmitt