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The New Jägermeister Tap Machine – Mysterious Core / Product design for gastronomy equipment

The New Jägermeister Tap Machine – Mysterious Core
The New Jägermeister Tap Machine – Mysterious Core

Discipline: Product

Qualified
for the Final Jury

The New Jägermeister Tap Machine – Mysterious Core
The New Jägermeister Tap Machine – Mysterious Core

Discipline: Product

Qualified
for the Final Jury

Jägermeister redefined its brand personality for the 1st time in history. Jägermeister Tap Machines are icons of nightlife. They bring together people in bars, clubs & restaurants and are the brand’s most important marketing tool apart from the product itself.
The challenge was to conceive a recognizable experience DNA for a lineup of products conveying the brand’s mysterious, premium character and that it has to be enjoyed at ice-cold -18°C.
The Mysterious Core design dramatically stages the spirit and ritualizes the tapping experience. Its iconic aura attracts attention in dark places, brings joy to people and connects them authentically.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Other target groups: Bar owners

Client / Manufacturer

Mast-Jägermeister SE

Mast-Jägermeister SE
Wolfenbüttel, Germany

Design

CHEIL Worldwide

Cheil Germany
Schwalbach, Germany

Dr. Clemens Lango Lukas Barrenstein

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Design

squareone GmbH

squareone GmbH
Düsseldorf, Germany

Michael Cyrson Max Schmitt