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Liu Nian Ni / Durian fruit packaging

Liu Nian Ni
Liu Nian Ni

Discipline: Packaging

Qualified
for the Final Jury

Liu Nian Ni
Liu Nian Ni
Liu Nian Ni
Liu Nian Ni
Liu Nian Ni

Discipline: Packaging

Qualified
for the Final Jury

This packaging is designed to attract consumers to buy the "LIU NIAN NI" brand of Musang King durian fruits. The designers wanted a packaging concept with more visual impact to help "LIU NIAN NI" stand out from similar products. The five-pointed star symbol is the most important design element, a symbol of quality in China, but also a graphic depiction of the actual star shape typical of the Musang King variety of durian fruits.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Left and Right Packaging

Shenzhen Left and Right Packaging Design Co., Ltd.
Shenzhen, China

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Design

Shenzhen Left and Right Packaging

Shenzhen Left and Right Packaging Design Co., Ltd.
Shenzhen, China

Designer: Zhou Jingkuan Illustration: Yang Xue

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