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YUMIYAY / Baby mobile (product)

YUMIYAY

Discipline: Product

Qualified
for the Final Jury

YUMIYAY
YUMIYAY
YUMIYAY
YUMIYAY
YUMIYAY
YUMIYAY

Discipline: Product

Qualified
for the Final Jury

YUMIYAY is a baby mobile designed to better adapt to the evolving interests of newborns. It offers a combination of three unique features:

- At first a newborn can only distinguish hard contrasts, making most of the color combinations used in mobiles invisible to them. YUMIYAY offers temporary contrasting add-ons to solve this.
- When the need for physical interaction grows a mobile's hovering components quickly become obsolete. In YUMIYAY these elements are safely translated into soothing chains, teether rings and rattles.
- Later on the same elements can be used in a small thematic puzzle and/or re-assembled back into a full mobile.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Specific sub-group: Parents with newborns

Client / Manufacturer

Babymatters

Babymatters
Lier, Belgium

Design

EDMIRE

EDMIRE
Antwerpen, Belgium

Dimitry Peeters, Brecht Vandevenne, Sander de Clercq