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Outdoor specialist deuter has long been omnipresent in the German-speaking world. But its logo – in use for over 30 years – had aged and needed a revamp. By boldly redefining the company’s wordmark and refreshing its brand design, Zeichen & Wunder helped deuter appear more modern and salient, especially on products and online.
Deuter Sport GmbH
Zeichen & Wunder GmbH
Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Nicole Hector, Martin Schenk, Christian Blau, Claudia Less, Hannah Lauer, David Krause