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deuter - hoch hinaus / deuter - up so high

deuter - hoch hinaus
deuter - hoch hinaus

Discipline: Communication

Qualified
for the Final Jury

deuter - hoch hinaus
deuter - hoch hinaus
deuter - hoch hinaus
deuter - hoch hinaus
deuter - hoch hinaus

Discipline: Communication

Qualified
for the Final Jury

Outdoor specialist deuter has long been omnipresent in the German-speaking world. But its logo – in use for over 30 years – had aged and needed a revamp. By boldly redefining the company’s wordmark and refreshing its brand design, Zeichen & Wunder helped deuter appear more modern and salient, especially on products and online.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Deuter Sport GmbH

Deuter Sport GmbH
Gersthofen, Germany

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Design

Zeichen & Wunder

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Nicole Hector, Martin Schenk, Christian Blau, Claudia Less, Hannah Lauer, David Krause

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