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LUXIHE Chinese Pastry Gift Set / Pastry Gift Set Packaging

LUXIHE Chinese Pastry Gift Set
LUXIHE Chinese Pastry Gift Set

Discipline: Packaging

Qualified
for the Final Jury

LUXIHE Chinese Pastry Gift Set
LUXIHE Chinese Pastry Gift Set

Discipline: Packaging

Qualified
for the Final Jury

This is a Chinese pastry gift set from LUXIHE lately, whose packaging design is originated from Chinese traditional culture, including Chinese dragon, phoenix, Dunhuang Apsaras and The Vast Land. Modern art and aesthetics are fused to bring out the rebirth of tradition, in order to interpreting core of different products, giving each product unique temperament and value and bringing an enjoyable visual feast of Chinese culture to viewers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Luxihe Food (Nanjing) Co., Ltd.

Luxihe Food (Nanjing) Co., Ltd.
Nanjing City, Jiangsu Province, China

Design

BOSHI Brand Design Co., Ltd.

BOSHI Brand Design Co., Ltd.
Shantou City, Guangdong Province, China

Creative Director: Jianxin Xiao Designer: Mingzhe Lu Illustrator: Zihao Ji Copywriter: Siyun Hong Photographer: Yanpeng Chen