Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

FET Network / Commercial

FET Network
FET Network

Discipline: Communication

Qualified
for the Final Jury

FET Network
FET Network
FET Network
FET Network
FET Network

Discipline: Communication

Qualified
for the Final Jury

2020 is the first year of the 5G era in Taiwan. But even if customers get ahold of "golden spectrum," consumers are still unfamiliar with 5G, and different companies' apps are all pretty much the same. How can we find a new path for our customers? Because the FarEasTone brand has long had an image of humanity, warmth, and use of technology to bring people closer together, when it introduced its 5G product, it set the tone with its "FET 5G" and used the video promoting its "lightning-fast browsing, first-class experience" 5G as its main communication message. This fast-paced video emphasizes speed, attitude, and product hard power.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

The Far Eastern Group

The Far Eastern Group
Taipei City, Taiwan

Design

Merry Go Round Inc.

Merry Go Round Inc.
Taipei City, Taiwan

Tien-Hau Hua, Shin-Yi Tung, Yung-Chiao Chang, Ha-Ying Pak, Gui-Rong Chen, Yu-Hsuan Chien, Nai-Fang Cheng, MoonShine VFX