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This service collects and analyzes users’ laundry patterns to create a customized UX. It newly interprets users’ laundry data to redefine their characteristics. It allows users to put their homemaking activities into perspective as a part of their lifestyle. Data such as users’ choices of functions are used to categorize their interests or concerns. Home appliances, even the same one, can serve different purposes for different users, reflecting a wide variety of lifestyles. This service, utilizing such insight in its offerings, creates individualized experiences, thus making it easier for home appliances to accommodate various lifestyles.