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Utilizing Chinese characters structure as the main identification to visualize “cultural stories”, Hand-Drawn China refined the essence of city features. Meanwhile, based on the visual effect of tourist attractions, forms of lifestyle are combined to build a “super symbol” to elevate the brand identification and repeatedly emphasize the concept of “one view per Chinese character, hand-drawing memories of cities ”.
Hubei Fine Arts Publishing House
Wuhan Guan Shanjue Culture Media Co., Ltd.
Xu Zhengbing & Shen Juan