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Shanghai in Chinese Characters / Publishing&Print Media

Shanghai in Chinese Characters
Shanghai in Chinese Characters

Discipline: Communication

Qualified
for the Final Jury

Shanghai in Chinese Characters
Shanghai in Chinese Characters
Shanghai in Chinese Characters
Shanghai in Chinese Characters
Shanghai in Chinese Characters

Discipline: Communication

Qualified
for the Final Jury

Utilizing Chinese characters structure as the main identification to visualize “cultural stories”, Hand-Drawn China refined the essence of city features. Meanwhile, based on the visual effect of tourist attractions, forms of lifestyle are combined to build a “super symbol” to elevate the brand identification and repeatedly emphasize the concept of “one view per Chinese character, hand-drawing memories of cities ”.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hubei Fine Arts Publishing House

Hubei Fine Arts Publishing House
Wuhan, China

Design

Wuhan Guan Shanjue Culture Media Co., Ltd.

Wuhan Guan Shanjue Culture Media Co., Ltd.
Wuhan, China

Xu Zhengbing & Shen Juan