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BANBOU PATISSERIE & COFFEE MOON CAKE / Dessert packaging

BANBOU PATISSERIE & COFFEE MOON CAKE
BANBOU PATISSERIE & COFFEE MOON CAKE

Discipline: Packaging

Qualified
for the Final Jury

BANBOU PATISSERIE & COFFEE MOON CAKE
BANBOU PATISSERIE & COFFEE MOON CAKE
BANBOU PATISSERIE & COFFEE MOON CAKE
BANBOU PATISSERIE & COFFEE MOON CAKE

Discipline: Packaging

Qualified
for the Final Jury

This bright, joyous packaging includes inner and outer boxes and a carrying tote. The color theme is understated natural tones but punctuated by the use of bright blues and turquoise, contrasting with warm golds and an overall light, white purity. The main graphic element is a star created by circles, which is used in repeating patterns or in larger cutouts, creating a unifying theme yet allowing for variety on the individual packaging elements. The designer wanted to invoke the warm safe feeling of childhood when mothers serenade their children to sleep with the "Little Star" lullaby.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BANBOU PATISSERIE & COFFEE

BANBOU PATISSERIE & COFFEE
Dongguan, China

Design

Y.STUDIO

Y.STUDIO
Shenzhen, China

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