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Fitbit Sustainable Packaging / Smartwatch packaging

Fitbit Sustainable Packaging
Fitbit Sustainable Packaging

Discipline: Packaging

Fitbit Sustainable Packaging
Fitbit Sustainable Packaging
Fitbit Sustainable Packaging

Discipline: Packaging

Fitbit packaging is how we welcome you to the Fitbit Family. Although it appears unassuming from the outside, the new package features a “Pop-up book” structure that presents the device and accessories all at once, in a delightful way. Unlike previous unboxing experiences, this package features a molded paper pulp tray, with beautiful contour, propping the device up. This allows users to have a dramatic first viewing of the product.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Fitbit LLC.

Fitbit, Inc.
San Francisco, United States

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Design

Fitbit LLC.

Fitbit, Inc.
San Francisco , United States

Fitbit Industrial Design Team

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