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Recycling Package - MINIMAX JUNGLE / healthcare supplements packages

Recycling Package - MINIMAX JUNGLE
Recycling Package - MINIMAX JUNGLE

Discipline: User Experience (UX)

Qualified
for the Final Jury

Recycling Package - MINIMAX JUNGLE
Recycling Package - MINIMAX JUNGLE
Recycling Package - MINIMAX JUNGLE
Recycling Package - MINIMAX JUNGLE
Recycling Package - MINIMAX JUNGLE

Discipline: User Experience (UX)

Qualified
for the Final Jury

Minimax is a health functional food brand for children. It has been in the market for the past 35 years. The packaging was designed to reduce unnecessary waste of resources under the concept of the 3R (reduce, reuse, and recycle) for sustainability. Its pulp packaging uses recycled paper fabric, allowing it to be easily molded and separated as recyclable waste. Moreover, graphic
and brand concepts and messages were created with eco-friendly paper materials. 
Furthermore, it was in the form of a “toy bag” that children could re-use with interest, rather than simple, eco-friendly packaging materials.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dong A Pharm.

Dong A Pharm.
Seoul, South Korea

Design

Dong A Pharm.

Dong A Pharm.
Seoul, South Korea

Kim Jungwoo / Choi Minjun