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MTN DEW Amp Game Fuel Launch / Beverage Packaging Design

MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch

Discipline: Packaging

Qualified
for the Final Jury

MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch

Discipline: Packaging

Qualified
for the Final Jury

MTN DEW AMP GAME FUEL is the first ready-to-drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e-sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

PepsiCo

PepsiCo
New york, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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