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BIC Squad Razor / Connected Smart Shaver

BIC Squad Razor
BIC Squad Razor

Discipline: Product

Qualified
for the Final Jury

BIC Squad Razor
BIC Squad Razor
BIC Squad Razor

Discipline: Product

Qualified
for the Final Jury

The "Squad Razor" is the first razor that is aware of how it is being used.
For centuries the shaving ritual is being performed by billions of people, however many unknowns remain.
The razor has sensors that capture the shaving action and the smart base measures environmental data.
Since July 2020, the "Squad Razor" is dialoguing with a community of fans and volunteers, collecting real user data in real time.
It interfaces with the app, that connects to an AI powered database, generating insights by interpreting and finding patterns.
Every part; razor, base, manual, pack and app has been designed as a part of a single user experience

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BIC Violex

BIC Violex
Anixi, Athens, Greece

Design

BIC Violex

BIC Violex
Anixi, Athens, Greece