BIC Squad Razor / Connected Smart Shaver

The "Squad Razor" is the first razor that is aware of how it is being used.
For centuries the shaving ritual is being performed by billions of people, however many unknowns remain.
The razor has sensors that capture the shaving action and the smart base measures environmental data.
Since July 2020, the "Squad Razor" is dialoguing with a community of fans and volunteers, collecting real user data in real time.
It interfaces with the app, that connects to an AI powered database, generating insights by interpreting and finding patterns.
Every part; razor, base, manual, pack and app has been designed as a part of a single user experience