BIC Squad Razor / Connected smart shaver

The "Squad Razor" is the first razor that is aware of how it is being used. For centuries the shaving ritual has been performed by billions of people, yet many unknowns remain. This razor is equipped with sensors that capture the shaving action while the smart base measures environmental data. Since July 2020, the "Squad Razor" has been dialoguing with a community of fans and volunteers, collecting real user data in real-time. It interfaces with the app that connects to an AI-powered database, generating insights by interpreting and finding patterns. Every part — razor, base, manual, pack, and app — has been designed as a part of a single user experience