Cafe Out Of Ordinary Branding (Brand Identity) / Cafe Out Of Ordinary Branding (Brand Identity)

Café OOO is located on the east-side of Jeju Island and it is beautifully sea-sided with scattered basalt rocks. Theme is to not only function as an café, but to let customers experience Jeju Island’s beautiful nature while visiting Café OOO. Thus, we conceptualized Jeju Island's nature elements to visualize brand’s identity. Jeju Island’s unique basalt rock's shape and texture inspired to identify brand’s core visual concept. We set Jeju Island’s nature elements to be the core of brand identity.
This made the brand to have an exclusive characteristic while maintaining the customers to experience Jeju Island’s nature.