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nongfu wangtian chili sauce / Chili sauce packaging

nongfu wangtian chili sauce
nongfu wangtian chili sauce

Discipline: Packaging

nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce

Discipline: Packaging

The brand wanted a packaging solution where their product would be the first to be noticed on the grocery shelf. The look had to be engaging but also fun, perhaps even sharable on social media or offline. The product packaging does just that, the tube taking the shape of a chili. The consumer has the impression of picking chilis when picking up a tube of this product, which also nicely circles back to the producer's use of natural farming practices in production as well as no additives in the chili paste.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Funny, vibrant and eyecatching. This chili packaging is simple and impactful. It perfectly expresses the product values and invites you to try the sauce. One 'hot' detail that should not be neglected: the tube is made of compostable cornstarch. Bravo!
Gold Statement
Client / Manufacturer

SHENZHEN BOB DESIGN

SHENZHEN BOB DESIGN
Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, China

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Design

SHENZHEN BOB DESIGN

SHENZHEN BOB DESIGN
Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, China

Bob Zhi

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