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We have introduced a brand new UI design to LINE Manga, Japan’s most popular manga app, having successfully improved its usability, established effective promotional areas, and introduced a new system for serial comics. The idea for the main motifs comes from the basic visual elements of Japanese manga: white paper, black ink, and speech balloons. These motifs not only generate a sense of familiarity, but also allow each comic title to stand out and attract readers. Each tab menu has a diverse UI structure to give personalized recommendations for each user, and the process of purchasing and reading a title has been simplified.